We work for innovators who discover, create and deliver measurable value. Vienna, since 2023. The practice behind it: two decades.
Founder & Managing Director
20+ years in innovation consulting, including 19 years building Edizon Innovation GmbH. Guest lecturer at WU Vienna, RWTH Aachen and DTU Executive School. Host of The State of Innovation podcast (50+ episodes with Europe’s innovation leaders).
Managing Partner
Extensive experience in strategic consulting and innovation management. Focused on operational excellence — ensuring methodological rigour translates into practical results.
LinkedIn →20+
Our experience spans traditional industries — machinery, MedTech, construction, financial services — and the digital companies that compete alongside them.
MYLES works for innovators who discover, create and deliver measurable value. We uncover true customer needs, quantify value-creation potential and develop growth strategies that deliver predictable success. We turn insights into action.
We are not a general consulting firm that dabbles in innovation. We specialise exclusively in Outcome-Driven Innovation (ODI) and Jobs-to-be-Done (JTBD) — a methodology with an 86% product success rate, documented by Anthony W. Ulwick across 30+ years and 1,000+ innovation projects (roughly five times the industry average).
MYLES was founded in January 2023 by Martin Pattera. Prior to that, Martin spent more than 19 years developing Edizon Innovation GmbH into one of the leading companies for customer-centric innovation in Europe.
The new company also engages in the responsible application of artificial intelligence technologies to discover and transform market opportunities for its clients.
Our clients include leading international companies in Europe and the USA. Our experience spans traditional industries — machinery, medical, construction, financial services — and the digital companies that compete alongside them.
For more than 20 years we have been working on the profitable transition of traditional industries into digital businesses.
Industrial & Manufacturing: Liebherr, Eaton, Pöttinger, Huber+Suhner
MedTech & Consumer: Teleflex, MAM, VitrA
Technology & Digital: Sennder, SPS, SDS, IU
Financial & Education: Raiffeisen Campus, Pointsharp
MYLES organises the JTBD Summit Europe — the premier event for Jobs-to-be-Done and Outcome-Driven Innovation practitioners in Europe. The summit brings together innovation leaders from companies like Liebherr, Bosch, Roche and Volkswagen to share experience and advance the practice of systematic innovation.
As an innovator, you want to discover new markets and unmet needs. You are determined to link innovation effort to bottom-line results. You know that commitment and support from people across your organisation are crucial for both innovation and business success.
If that’s you — we should talk.
MYLES Strategy & Innovation GmbH Gußhausstraße 18/1A 1040 Vienna, Austria
office@myles-innovation.com +43 681 844 90 612
