Building an Innovation Culture in Enterprise Organizations
Why 'culture' is the wrong lens for enterprise innovation — and how to build systems and incentives where systematic innovation actually thrives.
Insights · Blog
Blog
Insights on innovation strategy, leadership, and organizational transformation from MYLES Strategy & Innovation.
Customer Desired Outcomes: The Building Blocks of ODI
The Concept That Makes ODI Work Every methodology has a core unit — the atom from which everything else is built. For Lean, it is …
Read →From Customer Insights to Product Roadmap: The Translation Problem
The Insight Graveyard Every enterprise innovation team has one. A folder — digital or physical — full of research reports that …
Read →From JTBD to Product Requirements: Bridging the Gap
The Most Dangerous Gap in Product Development You did the research. You mapped the job. You captured 130 desired outcomes, …
Read →Functional, Emotional, and Social Jobs: Understanding the Full Picture
The 70% of Customer Needs That Your Product Team Ignores When I ask product teams in manufacturing and MedTech what their …
Read →How to Conduct a JTBD Interview: Questions, Process, and Template
Why Most Customer Interviews Produce Useless Data Your team runs customer interviews. You hear phrases like “it would be …
Read →How to Write Outcome Statements That Drive Product Decisions
The Sentence Structure That Predicts Product Success Here is a claim that will sound absurd until you see it in practice: the …
Read →Innovation Metrics: Measuring What Matters Beyond Patent Counts
The Vanity Metric Trap How does your company measure innovation? If your answer includes patent counts, R&D spending as a …
Read →Jobs to Be Done Canvas: A Step-by-Step Guide
The Tool That Makes JTBD Actionable Jobs to Be Done is a powerful theory. But theory without structure is philosophy, not …
Read →Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →Discovery Call · 30 min