Blog
Insights on innovation strategy, leadership, and organizational transformation from MYLES Strategy & Innovation.
The Opportunity Algorithm: Finding Underserved Customer Needs
The Formula That Replaced Gut Feeling Every product team has the same argument: “Which customer needs should we address …
Read →Value Proposition Design Using Jobs to Be Done
The Value Proposition Precision Problem Every B2B company has a value proposition. Most of them sound the same. “We deliver …
Read →What Are Jobs to Be Done? A Primer for Product Leaders
The Question Your Product Team Is Not Asking Every product team asks some version of “what do customers want?” It is …
Read →What Is ODI? Outcome-Driven Innovation Explained
The Innovation Problem Nobody Wants to Talk About Every large company in the DACH region has an innovation process. Most of them …
Read →Customer-Centric Innovation: Why Traditional Methods Fail
The Uncomfortable Arithmetic of Customer-Centric Innovation Every company claims to be customer-centric. Every strategy …
Read →Outcome-Driven Innovation in the DACH Region
Why an American Framework Fits DACH Engineering Culture Better Than Expected Outcome-Driven Innovation (ODI) was developed in the …
Read →Innovation Workshop: Structure and Execution That Produces Results
The Post-It Problem Close your eyes for a moment and picture a typical innovation workshop. Comfortable chairs, colored Post-its, …
Read →Developing Product Strategy: From Vision to Roadmap
What Passes for Product Strategy in Most Companies Let us be direct: what gets called “product strategy” in most B2B …
Read →Innovation Management in Large Enterprises: What Actually Works
The Organizational Immune System Every large enterprise has an immune system. Not biological — organizational. This immune system …
Read →Design Thinking vs. Jobs to Be Done: What Works Better?
Two Frameworks, One Question Design thinking and Jobs to Be Done — both promise better products through better customer …
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