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Insights on innovation strategy, leadership, and organizational transformation from MYLES Strategy & Innovation.
The History of JTBD: From Christensen to Ulwick to Modern Practice
Two Men, One Idea, a 30-Year Argument The history of Jobs to Be Done is not a clean origin story. It is a messy, contested, …
Read →When to Engage Product Strategy Consultants (And When Not To)
The Honest Answer No Consultant Will Give You Most articles about whether to hire product strategy consultants are written by …
Read →Chinese Competition: Innovation as the Answer to Price Pressure
The Wrong Response to a Real Problem In the last three years, I have sat in strategy sessions at half a dozen DACH industrial …
Read →Why JTBD Fails: Common Mistakes and How to Avoid Them
“We Tried JTBD. It Didn’t Work.” I have heard this sentence, or a version of it, at least a dozen times in the …
Read →JTBD vs. User Stories: When to Use Which
A False Competition That Is Costing Product Teams Time Every few years, the product management community invents a new thing that …
Read →The Mechanical Engineer and the Innovator's Dilemma
The Best Engineers Build the Wrong Products There is a particular kind of strategic failure that is almost exclusive to …
Read →Innovation Consulting: When and Why to Engage External Help
The Industry That Oversells Itself Innovation consulting is one of the few professional services categories where the product …
Read →The Job Map: Mapping What Customers Are Trying to Accomplish
The Mistake Everyone Makes Before Building a Job Map When product teams discover Jobs to Be Done, they typically start in the same …
Read →From Opportunity Scores to Product Roadmap Priorities
The Prioritization Problem That Data Was Supposed to Solve Every product manager I have worked with has experienced the same …
Read →Innovation Portfolio Management: Balancing Core and New
The Portfolio That Manages You Most companies that believe they manage an innovation portfolio are actually managed by one. They …
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