Blog
Insights on innovation strategy, leadership, and organizational transformation from MYLES Strategy & Innovation.
Measuring Product Innovation: Metrics That Actually Matter
The Measurement Theater Problem Every VP of Product or Innovation I speak with can tell me how many new products they launched …
Read →Why 86% of ODI-Guided Products Succeed (And What That Means for You)
A Statistic You Should Question — and Then Take Seriously 86%. That is the product success rate that Tony Ulwick and die …
Read →Quantitative Research in Innovation: Why Gut Feeling Is Not Enough
The Research That Convinced Nobody A senior product manager at a €400M industrial equipment manufacturer spent four months on …
Read →The Product Leader's Guide to Customer-Centric Decision Making
The Gap Between Believing in Customers and Deciding Based on Them Almost every product organization claims to be customer-centric. …
Read →Agile Product Development with a Focus on Customer Outcomes
Agile Without Outcomes Is Just Fast Wrong The promise of agile product development was compelling: shorter cycles, faster …
Read →The ODI Market Definition: Why Getting the Market Right Changes Everything
The Question That Reframes Everything “What market are you in?” It sounds like a trivial question. Every executive has …
Read →