MYLES
Outcome-Driven Innovation
From Opportunity Scores to Product Roadmap Priorities
The Prioritization Problem That Data Was Supposed to Solve Every product manager I have worked with has experienced the same …
Read →Why 86% of ODI-Guided Products Succeed (And What That Means for You)
A Statistic You Should Question — and Then Take Seriously 86%. That is the product success rate that Tony Ulwick and die …
Read →Quantitative Research in Innovation: Why Gut Feeling Is Not Enough
The Research That Convinced Nobody A senior product manager at a €400M industrial equipment manufacturer spent four months on …
Read →The ODI Market Definition: Why Getting the Market Right Changes Everything
The Question That Reframes Everything “What market are you in?” It sounds like a trivial question. Every executive has …
Read →Discovery Call · 30 min