Functional, Emotional, and Social Jobs: Understanding the Full Picture
Functional, emotional, and social jobs explained: why most companies only capture functional needs and miss the real innovation opportunity.
MYLES
Customer Research
How to Conduct a JTBD Interview: Questions, Process, and Template
Why Most Customer Interviews Produce Useless Data Your team runs customer interviews. You hear phrases like “it would be …
Read →JTBD vs. Personas: Why Traditional Segmentation Fails
The Six Personas That Were All Wrong A medical device company — a mid-size European firm with strong positions in surgical …
Read →The Complete Guide to Jobs to Be Done
Why Most Innovation Fails — and What Jobs to Be Done Changes Here is a number worth pausing on: industry research consistently …
Read →What Are Jobs to Be Done? A Primer for Product Leaders
The Question Your Product Team Is Not Asking Every product team asks some version of “what do customers want?” It is …
Read →The Job Map: Mapping What Customers Are Trying to Accomplish
The Mistake Everyone Makes Before Building a Job Map When product teams discover Jobs to Be Done, they typically start in the same …
Read →Discovery Call · 30 min