Customer Desired Outcomes: The Building Blocks of ODI
Customer desired outcomes are the core unit of ODI. Learn what they are, how they differ from needs and requirements, and see 15+ examples across industries.
MYLES
Jobs to Be Done
Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →Outcome-Driven Innovation: The Definitive Guide
Why Most Innovation Still Fails — and One Method Doesn’t Here is a number that should bother every executive reading this: …
Read →The ODI Process: 6 Steps to Systematic Innovation
Six Steps That Change How You Innovate Most innovation processes are either too vague (“empathize, ideate, prototype, …
Read →What Is ODI? Outcome-Driven Innovation Explained
The Innovation Problem Nobody Wants to Talk About Every large company in the DACH region has an innovation process. Most of them …
Read →Design Thinking vs. Jobs to Be Done: What Works Better?
Two Frameworks, One Question Design thinking and Jobs to Be Done — both promise better products through better customer …
Read →Discovery Call · 30 min