ODI
Innovation Consulting: When and Why to Engage External Help
The Industry That Oversells Itself Innovation consulting is one of the few professional services categories where the product …
Read →The Job Map: Mapping What Customers Are Trying to Accomplish
The Mistake Everyone Makes Before Building a Job Map When product teams discover Jobs to Be Done, they typically start in the same …
Read →From Opportunity Scores to Product Roadmap Priorities
The Prioritization Problem That Data Was Supposed to Solve Every product manager I have worked with has experienced the same …
Read →Innovation Portfolio Management: Balancing Core and New
The Portfolio That Manages You Most companies that believe they manage an innovation portfolio are actually managed by one. They …
Read →Measuring Product Innovation: Metrics That Actually Matter
The Measurement Theater Problem Every VP of Product or Innovation I speak with can tell me how many new products they launched …
Read →Why 86% of ODI-Guided Products Succeed (And What That Means for You)
A Statistic You Should Question — and Then Take Seriously 86%. That is the product success rate that Tony Ulwick and die …
Read →Quantitative Research in Innovation: Why Gut Feeling Is Not Enough
The Research That Convinced Nobody A senior product manager at a €400M industrial equipment manufacturer spent four months on …
Read →The Product Leader's Guide to Customer-Centric Decision Making
The Gap Between Believing in Customers and Deciding Based on Them Almost every product organization claims to be customer-centric. …
Read →Agile Product Development with a Focus on Customer Outcomes
Agile Without Outcomes Is Just Fast Wrong The promise of agile product development was compelling: shorter cycles, faster …
Read →The ODI Market Definition: Why Getting the Market Right Changes Everything
The Question That Reframes Everything “What market are you in?” It sounds like a trivial question. Every executive has …
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