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We find markets for which there are no products yet and define what a future product or service must do to create unique value.


Our service offering consists of developing innovative product & service strategies with guaranteed, measurable value creation.


We define value creation according to the principle of sustainability: economic, ecological and social. We make value creation measurable and thus provide the necessary basis for decision-making for innovators and executives.


We have been leaders in the application of the Outcome-Driven Innovation® strategy research method for 20 years, and make it available to our clients.

We ensure that your innovation becomes a market success. You want to know how?

Die Mauer der Ideen
Die Mauer der Ideen

Outcome-Driven Innovation®

Our proven method for innovative growth and successful strategy development.

B Braun
Philips Healthcare
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