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WE CREATE SUSTAINABLE VALUE

Sustainable value creation is more than just adding value.

Value creation aims to offer a specific product at the lowest possible cost. Sustainable value creation aims to enable people to do a relevant task better, faster, cheaper and more sustainably.

For us, it means working with our customers to define products, services and business models that ensure exactly that in a measurable and verifiable way.

 

We believe in the strength of teams, and that major tasks are better solved in an interdisciplinary and collaborative manner. This is how we work in partnership with our customers.

  #1 METRICS

Establish metrics and targets that manage value creation from the customer's perspective.

#goals

#sustainability
#KPIs

#SDGs

#2 YIELD

Innovation not as an end in itself, but for sustainable yield.

#result

#outcome

#output

#yield

#3 LEVERAGE

Make better use of the resources available in the company and use them sustainably.

#transformation
#effektiveness

#profitability
#ZeroWaste

#4 EVIDENCE

Facts or information that indicate whether a belief or statement is true or valid.

#data-based

#fact-based

#validated

#NoGuesswork

#5 SPEED

Bringing added value to the road in teamwork. Without detour.

#GrowthEngine

#ValueCreation

#activation

#DoNotWasteTime

Martin Pattera MYLES Innovation

MARTIN PATTERA

Founder & CEO

The most beautiful moments are those when a realization leads to shining eyes and a new reality arises for many people. When the inexhaustible creativity of a group of innovators leads to solutions that create value for people

Martin founded MYLES in January 2023. Prior to that, he spent almost 20 years as Managing Partner responsible for building EDIZON Innovation into one of Europe's leading companies for Outcome-Driven Innovation. From this time there is a very close partnership with Anthony Ulwick, and his team at Strategyn in USA.

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Oliver Ratschka MYLES Innovation

OLIVER RATSCHKA

Managing Partner

I find it immensely rewarding to be part of the genesis of new products and solutions. When solutions emerge that speak for themselves without explanation and recognizably overcome a previously unsolved problem.

Oliver is Managing Partner at MYLES. He has been applying Outcome-Driven Innovation on a daily basis for many years. Customers from the medical technology, construction machinery and electronics industries have worked with Oliver on their innovation, marketing and sales strategies. At MYLES, Oliver is responsible for operations, service development and partner management.

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OUR APPROACH

Our approach is characterized by a structured process:

Define initial
situation & goals

Understand initial situation;
define strategic goals together

1

Find value
creation potentials

Survey customer needs; evaluate alternative service offerings;
validate value creation potentials

2

Develop
strategy

Value creation from the customer's perspective;
profitability from the supplier's point of view; sustainability

3

Implement
innovation

Product development;

service development;

business model innovation
 

4

B Braun
OMV
Liebherr
Philips Healthcare
Borealis
Pöttinger
Die Post
Worthington
Eaton
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